METHOD AND ARRANGEMENT FOR MANAGING PERSONALIZED ADVERTISEMENTS IN A TV SYSTEM

摘要

The invention discloses a method and arrangement of managing personalized advertisement in an TV system including an TV client (103), a User Preference Database (109), an Ad Providers Database (108) and an Advertising Application Server (105). The Advertising Application Server (105) detects that a user (John.Brown@op.net) is present at the TV client. Then the Advertising Application Server (105) receives, from said User Preference Database, preferences of said detected user. Also the Advertising Application Server (105) receives, from the Ad Providers Database, information on advertisements from different Ad providers. The received information is used by the Advertising Application Server (105) to match said received user preferences with received advertisements from the matching it is selected one or more advertisements. If there are Advertisements from more than one Ad Provider selected then there is a connection with a Transaction Broker for performing an auction among the Ad Providers. The Ad Provider with the highest bid will get its advertisement sent to the user.