ADVERTISEMENT DISTRIBUTION DEVICE, ADVERTISEMENT DISTRIBUTING METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide high advertisement effect by automatically predicting a time slot wherein a user views an advertisement with high possibility.

SOLUTION: Search time information included in search history information of each user having used an information search engine and based upon the extracted search time information, a class indicating a use tendency of the user is generated. Then respective users are classified by generated classes to determine a schedule for advertisement distribution to the respective users based upon at least classification results, and advertisements are distributed to the respective user based upon the determined advertisement distribution schedule.

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