METHOD AND SYSTEM FOR TARGETED ADVERTISING IN A DISTRIBUTED NETWORK

摘要

A method and system for targeted advertising to end users in a distributed communication network for media streams using a unicast protocol comprise: a main media stream generator of a set of first media streams and a plurality of regional media stream generators, each associated respectively with each of a plurality of regions, for receiving at least one of the first media streams and for generating from the received at least one media stream, a set of second media streams to be delivered to the end users through the distributed communication network using the unicast protocol. Furthermore, the plurality of regional media streams generators each comprise an integrator for integrating region-specific advertising streams, provided by an advertising source, into the second media streams to thereby produce region-targeted advertising delivered to the end users.