发明名称 System and method for using a browser extension to detect events related to digital advertisements
摘要 Systems and methods for detecting events related to a digital ad are disclosed. Generally, a browser extension such as a toolbar running in conjunction with a primary application, such as an Internet browser, detects an event related to a digital ad. The event may be an Internet browser receiving one or more digital ads; one or more CSC beacon requests being sent from an Internet browser to an ad provider; a user navigation event such as a user clicking on a hyperlink associated with a digital ad or activating a digital ad; or any other event or action occurring within the Internet browser and/or browser extension. The browser extension determines the validity of the detected event and communicates an indication of the determined validity of the detected event to an online advertisement service provider.
申请公布号 US2008243612(A1) 申请公布日期 2008.10.02
申请号 US20070729697 申请日期 2007.03.29
申请人 YAHOO! INC. 发明人 BLINNIKKA TOMI
分类号 G06Q30/00 主分类号 G06Q30/00
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