摘要 |
Systems and methods for detecting events related to a digital ad are disclosed. Generally, a browser extension such as a toolbar running in conjunction with a primary application, such as an Internet browser, detects an event related to a digital ad. The event may be an Internet browser receiving one or more digital ads; one or more CSC beacon requests being sent from an Internet browser to an ad provider; a user navigation event such as a user clicking on a hyperlink associated with a digital ad or activating a digital ad; or any other event or action occurring within the Internet browser and/or browser extension. The browser extension determines the validity of the detected event and communicates an indication of the determined validity of the detected event to an online advertisement service provider.
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