| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide advertisement information along the attribute information of a viewer in the range of the private use of the viewer without using communication or a network and without registering individual information to the server of a content provider or the like. <P>SOLUTION: The data processor for recording programs comprises: a recording part 213 for recording a program including a plurality of pieces of advertisement information; a storage part 214 for storing the metadata of the advertisement information, the program and the attribute information of a user; an operation part 216 for obtaining the priority of the advertisement information on the basis of the metadata of the advertisement information and the attribute information; a rearrangement part 217 for rearranging the inserting position of the advertisement information in the program on the basis of the priority; and a reproduction part 218 for reproducing the recorded data. <P>COPYRIGHT: (C)2008,JPO&INPIT |
