PRODUCT INFORMATION PROVIDER SYSTEM AND METHOD

摘要

A shelf reader reads a product unique ID of an IC tag attached to a product on a shelf. In accordance with the reading result, a shelf terminal detects whether the product is taken out from the shelf or not, and forwards the detection result to a product information management server together with the product unique ID. In the product information management server, a related product information extraction section refers to a related product information database, and extracts any related product information including the type of the product taken out from the shelf. This related product information indicates a combination of a plurality of products that are considered preferable to purchase together. An advertisement information creation section creates advertisement information based on thus extracted related product information. The resulting advertisement information is forwarded to the shelf terminal, and then is displayed by an output section of the shelf terminal.