发明名称 Method and system for providing alternative, less-intrusive advertising that appears during fast forward playback of a recorded video program
摘要 A digital video recorder can be used to allow users to fast forward through segments of a recorded video signal, such as commercial breaks, while still allowing the advertiser a limited opportunity to present an advertising message. Frames from the commercial recorded with the video signal are electronically tagged. When the processor of the digital video recorder finds a tagged frame or frames during a fast forward operation, the processor may display the tagged frame as a static image during the fast forward operation or may play the series of tagged frames at normal speed as a condensed video clip during the fast forward operation. Thus, through a static image or a condensed video clip, an advertiser can present an advertising message, while the user may still skip the full-length commercials as quickly as before.
申请公布号 US7418191(B2) 申请公布日期 2008.08.26
申请号 US20050132120 申请日期 2005.05.17
申请人 SONY CORPORATION;SONY ELECTRONICS, INC. 发明人 UNGER ROBERT ALLAN
分类号 H04N5/91;H04N5/76;H04N5/781;H04N5/783;H04N9/804 主分类号 H04N5/91
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