发明名称 |
ADJUSTING AN ADVERTISING COST, SUCH AS A PER-AD IMPRESSION COST, USING A LIKELIHOOD THAT THE AD WILL BE SENSED OR PERCEIVED BY USERS |
摘要 |
<p>A price paid for an ad impression may be adjusted using an estimated probability that the ad will be viewed, or otherwise perceived or sensed, or using one or more factors which may be used to estimate such a probability. The price and/or probability may be adjusted using events occurring after the impression of the ad.</p> |
申请公布号 |
EP1872177(A4) |
申请公布日期 |
2008.08.20 |
申请号 |
EP20050767546 |
申请日期 |
2005.06.24 |
申请人 |
GOOGLE, INC. |
发明人 |
AXE, BRIAN;BADROS, GREGORY JOSEPH;RANGANATH, RAMA |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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