METHODS AND APPARATUSES TO CONNECT USERS OF MOBILE DEVICES TO ADVERTISERS

摘要

Methods and apparatuses to connect a user of a telephony device to a selected one of service providers of a predefined category. One embodiment includes: providing a user interface element on a dial interface of a telephonic device to represent a communication reference associated with a pre-defined category of services; and responsive to a user selection of the user interface element, initiating a request from the telephonic device using the communication reference for a telephone connection to a service provider of the pre-defined category; where the service provider is to be selected from a plurality of service providers of the pre-defined category in response to the request and to be charged in response to a telephone lead connected to the service provider.