ASSET TARGETING SYSTEM FOR LIMITED RESOURCE ENVIRONMENTS

摘要

The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) 118 to the network 100. In one arrangement, individualized household classifiers are generated and delivered to individual user equipment devices. The household classifiers are generated based on third party data 104 and/or network usage information 108 associated with an individual household 150. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households 150 where the user equipment device 118 may implement the classifiers to select appropriate assets for delivery to the household.