| 摘要 |
A method, system and computer program for providing a loyalty engine for automated cause marketing. The method includes a loyalty program system admi nistrator linking merchants and charities to the loyalty system. Members reg ister with the loyalty engine through loyalty system which is accessible via the Internet. Once the merchants and the charities are linked and the membe rs are registered, by operation of the loyalty engine, the merchants can cre ate a customized loyalty program defined by a plurality of merchant defined rules for administering their loyalty program. The merchant defined rules in struct the loyalty engine as to which charities should receive in-kind donat ions in connection with one or more transactions by a member that is associa ted to the loyalty program. Once a loyalty system defined time period or don ation threshold has been achieved, the loyalty system releases the donation in-kind to the specific charity. A system is also provided that consists of a server computer including the loyalty engine and the charity utility. The charity utility provides the functions of the method and is linked to a serv er computer that is connected to the Internet. The computer program of the i nvention is a web application that enables the members, charities, and merch ants to access the functions of the invention via a web browser. |
