MERCHANDISE INFORMATION DISTRIBUTION SYSTEM, CONTENT DISTRIBUTION SERVER, USER TERMINAL, VIEWING HISTORY MANAGEMENT SERVER, VIEWING INFORMATION RETRIEVAL SERVER, MERCHANDISE INFORMATION RETRIEVAL SERVER AND MERCHANDISE INFORMATION DISTRIBUTION METHOD

摘要

PROBLEM TO BE SOLVED: To distribute the information of merchandise relevant to program content viewed by a user in the past to a user terminal, and to prevent the quantity of information to be distributed to the user terminal from becoming huge.

SOLUTION: This merchandise information distribution system is provided with: a content distribution part 130 for distributing program content and the merchandise identifier of merchandise relevant to the program content; a user terminal 200 for reproducing the program content, and for extracting a merchandise identifier from the reproduced program content; a viewing history information generation part 320 for generating viewing history information from viewing information including the extracted merchandise identifier; a category decision part 515 for deciding the category of merchandise as the object of retrieval based on the retrieval request of merchandise information from the user terminal 20; a viewing information retrieval part 430 for retrieving the viewing information corresponding to the decided category from the viewing history information; and a viewing merchandise information transmission part 511 for transmitting the information of merchandise corresponding to the retrieved viewing information to the user terminal 200.

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