| 摘要 |
A system for engaging in the comparison of information and/or advertising that is attractive, easy to navigate and straightforward The comparator interface allows users to compare and/or navigate through related and/or competing information and/or advertisements side-by-side In one embodiment, the information comparator interface displays several ads for a user to compare, in such an embodiment a single user selection will generate a side-by-side companson and result in several ad placements simultaneously As such, the information comparator interface may be employed by search engines, product companson engines, advertising, research and other venues The information comparator may act both as an application and as a flexible application program interface (API) that includes advances such as multi-pane viewing, multi-pane information placement, multi-pane click-thrus, comparative information navigations, and/or the like In one embodiment a single selection (e g, click) will present a user with a plurality of related information items (e g, ads)
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