System and method for measuring reactions to product packaging, advertising, or product features over a computer-based network

摘要

A system for measuring reactions to packaging, advertising, and product configuration at computer systems over a network is disclosed. The system comprises at least one first computer system connected to the network and at least one second computer system capable of connecting to the first computer system through the network in which the first computer system has a browser for viewing pages from the second computer system. The second computer system sends to the first computer system a set of questions to be displayed by the browser on one or more pages having one or more images downloaded from the second computer system for storage by the browser in memory of the first computer system which are displayed into pixel areas on display of the first computer system which avoids user detection or avoids user discernment of the downloaded images, and the second computer system receives answers from the questions from the first computer system. The second computer system instructs the browser of the first computer system to display for user viewing at least one of the downloaded images from the memory of the first computer system for a pre-determined short interval of time, and to display at least one question regarding the image displayed for the pre-determined short interval of time, and the second computer system receives the answer from the question from the first computer system.