| 摘要 |
An auction system for selling an AD(ADvertisement) area on the Internet and an operating method thereof are provided to enable an AD area operator to maximize AD income by performing auction for selling the AD area among advertiser clients, and enable the advertiser client to obtain a desired AD effect by enabling the AD client to buy the desired AD area through the auction. A bidding interface unit(110) enables advertiser clients(200) to search/select an AD area(300) and receives bidding particulars including bidding/position information of the selected AD area from the advertiser client by providing a plurality of AD areas and the bidding particulars of the selected AD area to the advertiser clients. A database(120) stores the bidding particulars inputted to the bidding interface unit. A bidding processor(130) selects one or a plurality of advertiser clients posting AD to the AD area based on order, which is determined by a bidding price of the selected AD area and a maximum earning rate. The maximum earning rate is calculated by a click rate for a predetermined period in which the advertiser client posts the AD in the past. An AD transmitter(140) transmits the AD of the selected advertiser client to the AD area.
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