CUSTOMER LOYALTY SYSTEM AND METHOD

摘要

A method and apparatus for storing and communicating information between a customer and proprietor, enabling the proprietor to build a database of customer information and enabling the customer to build a database of information from businesses participating in the inventive system. The proprietor may analyze customer habits and communicate special offers or rewards to specific classes of customers. The customer utilizes a handheld personal information device to store personal information. The personal information unit transmits said personal information to, and may receive information from, an information exchange unit upon a customer's entry onto the proprietor's business premises. Customer personal information and shopping metrics are recorded in a relational database. The business proprietor establishes reward criteria specific to his business and utilizes the inventive system to analyze customer shopping habits, demographic information, and geographic information; and the system of the invention is furthermore used to reward customer loyalty.