| 摘要 |
Systems and methods for displaying substitute media while fast forwarding past advertisements are provided. When a user reaches the advertisement, th e interactive media guidance application may receive an instruction to fast forward the advertisement. In response to the fast forward instruction, the interactive media guidance application may identify and display substitute m edia instead of the advertisement. The substitute media may be an image, a v ideo frame/clip, a graphic, an animated graphic, or any other suitable media . The substitute media may be distributed in the advertisement using any sui table method. For example, the substitute media may be incorporated in the v ideo frames of the advertisement (e.g., overlaid in the video frames of the advertisement), added as hidden video frames distributed in the advertisemen t, or any other suitable approach. An advertisement tool for creating advert isements that include substitute media, and for previewing advertisements as they are fast forwarded is also provided.
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