| 摘要 |
"Buy This for Me" (BTFM) is a business model, where shoppers/users can go shopping on-line, and upon checkout, seek the assistance of a friend (typically, someone they know, and whose email address or other contact information they know, such as physical address, SMS/cell, etc.), for the purpose of paying for all or some of the payment for some or all of the items in their shopping cart(s), from one or more stores, under the management of another entity (called OW). This encourages more gifts and more e-commerce. Different variations and methods are discussed for this purpose and model.
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