| 摘要 |
An apparatus for providing advertising content to terminals communicating over a communications network is provided. The apparatus includes a processing element that communicates with network elements residing on the network or other networks to receive information regarding the terminals and their users. At least one of the terminals may be a mobile terminal. The processing element communicates an instruction to an advertising platform based on this information, and the advertising platform in turn selects and transmits advertising content to the respective terminals according to the instruction. Such content may include text messages, voice messages, picture messages, video clips, and more. In some cases, the processing element may determine a common characteristic of two or more terminals and their users based on the information received, and advertising content based on that common characteristic may be sent to the terminals. A method, system, and computer program product are also provided.
|
