发明名称 |
Click-fraud detection method |
摘要 |
A method for determining whether clicks on results in a search are fraudulent is provided. The method includes monitoring a pattern of clicks on links presented to a user as a result of a search request by the user; and conducting additional analysis of the links clicked on by the user if the monitored pattern of clicks falls within pre-determined parameters. A second method of detecting click fraud is also provided. The method includes: monitoring links clicked on by a user; adjusting search results presented to a user in response to a user's search when the user clicks on links associated with the search results in a pattern that fall within pre-determined parameters.
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申请公布号 |
US2008162475(A1) |
申请公布日期 |
2008.07.03 |
申请号 |
US20070648576 |
申请日期 |
2007.01.03 |
申请人 |
MEGGS ANTHONY F;GILLESPIE JIM |
发明人 |
MEGGS ANTHONY F.;GILLESPIE JIM |
分类号 |
G06F17/30 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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