Method and system for providing personalized advertisements to users of electronic communications devices

摘要

The invention relates to a method and system for providing personalized advertisements to users of electronic communications devices (100), with access to a content provider (101), when the user accesses (1) said provider (101) to request a content. The system comprises an identity manager (102) authenticating the user and sending (5) a user identifier to the content provider (101); an advertisement adaptation system (104) in charge of obtaining advertisements that are suitable for the user profile; a user profile database (105) in which the user profiles of the system are stored and which is accessed (10) by the advertisement adaptation system (104) to obtain said profile; and an advertisement database (106), including therein the user profiles which said advertisements are aimed at and other metadata associated to said advertisements, which database is accessed (12) by the advertisement adaptation system (104) to obtain the advertisement.