| 摘要 |
The claimed subject matter relates to an architecture that can facilitate enhanced experiences in connection with consumer shopping and/or vendor advertising. The architecture can receive an intent parameter that relates to a shopping objective of a shopper, associate the shopper with a profile, receive a set of advertisements from one or more vendors, and select a suitable advertisement for display to the shopper based upon the intent parameter and/or the profile. The architecture can also maintain a veracity score for the shopper that can indicate the shopper's tendencies to follow through with objectives listed in the intent parameters. The veracity score can be utilized, e.g., as a benchmark for bidding advertisers.
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