发明名称 SYSTEM FOR HIGHLIGHTING A DYNAMIC PERSONALIZED OBJECT PLACED IN A MULTI-MEDIA PROGRAM
摘要 The present System For Highlighting A Dynamic Personalized Object Placed In A Multi-Media Program functions to manage the delivery of Object (product) placements in a Multi-Media Program. The multi-media object highlighting system controls the retrieval of Object data that comprises a product representation and the integration of this Object data into a corresponding selected one of the predetermined Multi-Media Object Locations which are components of the Multi-Media Program. In addition, the multi-media object highlighting system produces a representation of the object that highlights the object in the scenes in which it appears. The highlighting can be any human sensible characteristic, such as, but not limited to: flashing, changes in brightness, movement, change in representation, and the like. The highlighting can also include the use of an anomaly, such as a color representation in a black and white multi-media program or vice versa, or out-of-context object.
申请公布号 WO2008048729(B1) 申请公布日期 2008.06.26
申请号 WO2007US73502 申请日期 2007.07.13
申请人 发明人 MCKENNA, DANIEL BERNARD;GRAZIANO, JAMES M.
分类号 G06Q30/00 主分类号 G06Q30/00
代理机构 代理人
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