摘要 |
A healthcare plan provider implements a method for providing a discount program to facilitate the purchase of pharmaceutical products by consumers. The plan provider enters into business relationships with companies that dispense pharmaceuticals to consumers, wherein, pursuant to the business relationships, the companies agree to provide discounts on purchases of pharmaceuticals to consumers displaying a predetermined discount card. The plan provider also engages at least one marketer to market the discount card to consumers. Responsive to information acquired from consumers by the marketer(s), the plan provider issues the predetermined discount card to each of the consumers. The plan provider, preferably using a software application running on a server or other processor, tracks a quantity of prescriptions purchased by the consumers through use of the issued discount cards. The plan provider then provides commissions to the marketer(s) based on the quantity of prescriptions purchased through use of the issued discount cards. |