AUCTION FOR EACH INDIVIDUAL AD IMPRESSION

摘要

In one aspect, there is provided a method for polling, by a script at a b rowser, one or more servers by sending messages to the one or more servers. The one or more messages may solicit one or more bids for presenting an ad a t the browser. The one or more messages may also enable access to informatio n at the browser. The information may be relevant to the one or more servers making the one or more bids. The script may receive one or more responses f rom the one or more servers. The one or more responses include the one or mo re bids. The script may also evaluate the one or more bids, and select one o f the bids based on the evaluation.