ADVERTISEMENT METHOD BY THE PROXY SERVER AND ADVERTISEMENT SYSTEM OPERATING THE ADVERTISEMENT METHOD

摘要

An advertising system using a proxy server for relaying communication between a web server and a plurality of user terminals is disclosed. A script analysis module determines the elements of the Internet connection window by analyzing the script information of an Internet connection window transmitted from the web server. An advertisement DataBase (DB) stores the script information of respective advertisements so that one or more advertisements can be inserted into the Internet connection window. A cookie DB stores the script information of the Internet connection window. When the Internet connection window is transmitted to one o the user terminals, an advertisement replacement module replaces the specific areas of the script information of the Internet connection window with the script information of one or more advertisements found in the advertisement DB, or inserts the script information of the advertisement found in the advertisement DB into the corresponding areas.