SYSTEM AND METHOD FOR IDENTIFICATION, RECRUITMENT AND ENROLLMENT OF INFLUENTIAL MEMBER OF SOCIAL GROUP

摘要

PROBLEM TO BE SOLVED: To provide a system and method for identifying, recruiting, enrolling and scoring influential members of social groups.

SOLUTION: One or more consumer events are monitored and analyzed by an event server 104. Data from these consumer events is then passed through standard and custom event models. Using these event models, a holistic social networking score is computed for each consumer using a set of standard and custom scoring rules. The holistic score is used to compare individual consumers within a target market group and to create a consumer marketing panel with a high degree of social networking value. The consumer marketing panels are then segmented and used in various marketing campaigns.

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