ENHANCED DIRECTORY ASSISTANCE SYSTEM AND METHOD INCLUDING LOCATION AND SEARCH FUNCTIONS

摘要

A method for sending a targeted advertising campaign to a plurality of mobile phone devices, comprises the step of receiving geographic information relating to geographic location of mobile phone devices, wherein the information is collected from a plurality of corresponding mobile service providers. The method includes the step of maintaining a subscriber database that contains contact information relating to a plurality of subscribers. The system interacts with an advertiser so as to receive advertising content intended for targeted mobile phone devices. Furthermore, the system communicates the advertising content to the targeted mobile phone devices that are located within a specified distance from a location specified by the advertiser.