AUDIENCE MEASUREMENT APPARATUS, SYSTEM AND METHOD FOR PRODUCING AUDIENCE INFORMATION OF A MEDIA PRESENTATION

摘要

An audience measurement system for producing audience information of a media presentation includes a moveable apparatus that picks up an audio signal belonging to the media presentation, processes the audio signal in order to derive content identification information. The apparatus includes a user interface that allows panel members to indicate their presence in front of a media presenting device and to indicate the media session type, providing feedback to panel members about the presence information and the selected media session type. The content identification information, presence information and the media session type are stored and then downloaded to a docking station which sends the data to a remotely located central base for further processing for generating audience information.