摘要 |
Systems and methods for adjusting parameters of a digital ad and third-party traffic based on a difference in time between geographic regions are disclosed. Generally, a monitoring module of an online advertisement service provider monitors performance information associated with a digital ad directed to potential customers in a first region associated with a first time zone to determine if the digital ad is performing well or performing poorly. Based on the monitored performance information associated with the digital ad directed to potential customers in the first region, at least one parameter associated with a digital ad directed to potential customers in a second region associated with a second, later time zone is adjusted to more effectively target the digital ads to potential customers in the second region.
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