METHOD AND APPARATUS FOR COLLECTING INFORMATION OF VIEWER'S CONCERN WITH DIGITAL BROADCAST DATA

摘要

A method and an apparatus for collecting interesting information of a portable terminal user by using digital broadcasting data are provided to classify broadcasting program guide information received when the portable terminal user views digital broadcasting according to the viewing history of the user and an information object classification keyword and collect the interesting information of the user associated with a digital broadcasting program. A digital broadcasting receiving unit(102) receives a digital broadcasting signal. A memory unit(105) stores a certain keyword database for classifying information objects. A control unit(101) classifies broadcasting program guide information received from the digital broadcasting receiving unit according to the keyword stored in the memory unit, and generates a broadcasting program guide information database.