| 摘要 |
Targeted marketing system. A marketing portal is provided to create and maintain offer campaigns having specific consumer targeting rules. An offer optimization module determines specific offers for each eligible consumer, the offers are distributed to specific consumers through one or more distribution channels, and the system is updated with information about the offers distributed and the consumers reached. A point of sale checkout system processes the offer and a tracking module reconciles a list of issued offers with successful redemptions. |
