| 摘要 |
On-line and/or off-line advertisement interactions are tracked for indivi dual users. This information can then be utilized to adjust display paramete rs for an advertisement. Tracking can be accomplished via a client-side trac king mechanism and/or a server side tracking mechanism. The advertisement in teractions allow advertisers to adjust their advertising campaigns to better target their advertisements. The tracked interactions can include, but are not limited to selections (clicking, etc.) and/or conversions (purchases) an d the like. Some instances include a display component that can employ the u ser-specific interaction information to automatically adjust, for example, l ocation, frequency, and/or to whom an advertisement is displayed. The intera ction information can also be utilized for revenue generation by charging ad vertisers for the information and/or for adjusting their advertising campaig ns and the like. Instances can be utilized with on-line and/or off-line adve rtising media.
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