发明名称 Method and system for targeted marketing to a portable media player device owner
摘要 A method and system includes a central location and a first set top box 28 A in communication with the central location having a first interface 32 . A second set top box 28 B in communication with the central location 100 has a second interface 32 . A portable device 36 in communication with the second set top box 28 B through the second interface and storing a token therein. Thereafter, the token is communicated through the interface to the first set top box. The first set top box 28 A communicates the token to the central location 100 so that targeted marketing may be generated.
申请公布号 US2008120656(A1) 申请公布日期 2008.05.22
申请号 US20060603768 申请日期 2006.11.22
申请人 THE DIRECTV GROUP, INC. 发明人 JUPIN BRIAN D.
分类号 H04N7/20;G06Q30/00 主分类号 H04N7/20
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