SYSTEM AND METHOD FOR ANALYZING UTILIZATION OF CONTENTS EMBEDDED WITH FINGERPRINTING INFORMATION

摘要

In a content usage analysis system which collects content usage behaviors from users who use a content with a peculiar information embedded therein and decides a content usage ranking of each content, the system for providing users with a content having a peculiar information embedded therein on a wired or wireless network, collecting a content usage information of a user and analyzing the content usage information, comprises means for embedding a peculiar information including a unique number of a content, a provider information, a distributor information and an advertisement into an original content data to generate a content; means for transmitting the content to a user terminal requesting supply of the content; means for receiving a content usage information from the user terminal, including the number of content usage, the time of content usage and acceptance or rejection of participation in the advertisement, occurring whenever the user uses the content; and means for analyzing the content usage information to generate an analysis result including a content usage ranking decided among whole contents and providing the analysis result.