System and method for distributing advertisements in an internet protocol television system

摘要

A method for delivering targeted advertisement data to opt-in subscribers in an internet protocol television (IPTV) system is disclosed, the system comprising selecting an advertising target group of opt-in IPTV subscribers based on an advertiser's advertising target request; and multicasting an advertisement from an IPTV advertising server to the advertising target group. A system for performing the method is disclosed.