发明名称 |
System for generating advertisements based on search intent |
摘要 |
A system and method for generating advertisements based on search intent. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
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申请公布号 |
US2008114607(A1) |
申请公布日期 |
2008.05.15 |
申请号 |
US20060595585 |
申请日期 |
2006.11.09 |
申请人 |
AMER-YAHIA SIHEM;GUO LIN;RAMAKRISHNAN RAGHU;SHANMUGASUNDARAM JAYAVEL;SRIVASTAVA UTKARSH;TOMKINS ANDREW |
发明人 |
AMER-YAHIA SIHEM;GUO LIN;RAMAKRISHNAN RAGHU;SHANMUGASUNDARAM JAYAVEL;SRIVASTAVA UTKARSH;TOMKINS ANDREW |
分类号 |
G06Q99/00 |
主分类号 |
G06Q99/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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