| 摘要 |
In one embodiment, content and events are received. The content is analyzed based on to determine a mood score based on events. The mood score is used to classify the content and event with a mood. The mood classification may then be used to affect actions being performed. For example, the mood may affect ad matching to the content. In one example, depending on the mood that is calculated, different ads may be matched to different portions of the content. Accordingly, more effective ads may be served with the content when the mood classification is taken into account.
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