PREMIUM MOBILE SERVICE FOR DISCOVERY, PAYMENT, PERSONALIZATION AND ACCESS OF MOBILE CONTENT

摘要

A method and computer program product for providing mobile content to a user of a mobile device. The mobile content is offered by a mobile content provider. Further, a launcher is provided and is installed on the mobile device. The launcher dynamically provides identity information associated with the user, context information about the user, and a dynamically-defined link to a Wireless Application Protocol (WAP) site of the mobile content provider. Subsequently, the WAP site is displayed when the launcher is activated on the mobile device. The WAP site provides the mobile content offered by the mobile content provider. The display of the WAP site is personalized on the basis of the context information. Thereafter, the purchased mobile content is downloaded by the user of the mobile device.