Method and system for tracking conversions in a system for targeted data delivery

摘要

A system and method for tracking conversions. Specifically, the method includes collecting user information about a user and generating a user profile based on the user information. The user profile is stored such that the user profile is used to achieve delivery of data that is targeted to the user based on the user profile without requiring a release of user information in the user profile. The method determines that the user has performed an action. A unique payment option is associated with the action, wherein the unique payment option is generated in response to the action. Notification is received that the user has made a payment to an online merchant using the unique payment option. The payment is associated with a conversion of the action without cooperation of the online merchant.