| 摘要 |
<P>PROBLEM TO BE SOLVED: To improve a sales promotion effect at a retail store regarding a business model for sales promotion of a commodity in a retail business using the Internet connection distribution. <P>SOLUTION: Video equipment is installed near a commodity showcase at the retail store, advertisement of a plurality of commodities displayed in the commodity showcase and information regarding them are directly provided to consumers using the Internet connection distribution to the video equipment. As a result, since the commodities are directly advertised to the consumers in front of the actual commodities having high willingness to buy and the information is provided according to consumer trends which change with time, efficiency extremely increases in the sales promotion method of the retail business. <P>COPYRIGHT: (C)2008,JPO&INPIT |
