Fine-Grained Criteria Targeting

摘要

A system and method for efficiently querying a network of logical digital advertising units by creating a list of named criteria meaningful for the particular network and then associate relevant criteria with each unit. A simplified query system is disclosed having two selection lists, one for choosing criteria of interest and the other for choosing an appropriate boolean operator, which allows sophisticated queries to be submitted with a few clicks of the mouse if the network is set up as disclosed herein.