DETERMINING RELEVANCE OF A TERM TO CONTENT USING A COMBINED MODEL

摘要

A method and system for generating and using a combined model to identify whether a bid term is relevant to an advertisement is provided. A relevance system trains a combined model that includes an initial model and a decision tree model that are trained using features that represent relationships between bid terms and advertisements. The relevance system trains the initial model to map initial model features to a modeled relevance. The relevance system trains the decision tree model to map the decision tree features and the modeled relevance to a final relevance. The trained initial model and decision tree model represent the combined model. The relevance system then uses the combined model to determine the relevance of bid terms to advertisements.