摘要 |
Products and/or services can be marketed in ways that allow configuration or selection of components, features or other attributes for which corresponding branding identities may be associated. In relation to such products, it has been discovered that consumers respond favorably to visually interconnected presentation of brands in which attributes of integration, optimization and/or coherence of a platform solution are suggested. Indeed, some visually interconnected presentations have been found to present a brand ecosystem in which the overall favorable impression of consumers is enhanced beyond that might otherwise be expected based on the individual brands or even the collection of individual brands when presented together, but without visual interconnection.
|