| 摘要 |
The invention relates to the field of entertaining-advertising interactive gaming interaction using mass-media, in particular television, radio, printing production etc. and can be used in advertising actions. According to the given method, the game is organized by means of mass media, there are elaborated the rules thereof, it is introduced the advertising information content into the game, into the advertising information there are included the contact addresses of the organizer, it is fixed the game period consisting of several game rounds, it is tested the participant in a certain game round on an advertising-informational themes in the form of dialogue, it is registered the tested participant under a certain identification number, the registered participant is suggested to contact with the organizer in a fixed day, it is carried out drawing of prizes in each game round, it is selected at least a winning participant, it is communicated the information about winning to the winner, it is carried out drawing of at least one consolation prize for the other participants of all rounds of the game period, the drawing of the consolation prize is carried out at the end of the game period according to a procedure analogous to the procedure in the game round.
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