发明名称 |
Alteration of promotional content in media works |
摘要 |
A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various systems and methods may be used to incorporate substitute content in a derivative version of the media work in compliance with applicable modification guidelines. In some instances substitute promotional content may have some association with a real-world topic or real-world entity or real-world person.
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申请公布号 |
US2008086380(A1) |
申请公布日期 |
2008.04.10 |
申请号 |
US20070906988 |
申请日期 |
2007.10.03 |
申请人 |
SEARETE LLC, A LIMITED LIABILITY CORPORATION OF THE STATE OF DELAWARE |
发明人 |
COHEN ALEXANDER J.;JUNG EDWARD K.;LEVIEN ROYCE A.;LORD ROBERT W.;MALAMUD MARK A.;MANGIONE-SMITH WILLIAM H.;RINALDO JOHN D.JR.;TEGREENE CLARENCE T. |
分类号 |
G06Q30/00;G06F17/30;G06F19/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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