摘要 |
<P>PROBLEM TO BE SOLVED: To provide a system that can effectively utilize video billboards by providing video advertising offered by advertisers for operators of video billboards. <P>SOLUTION: When a billboard operator operates a billboard operation computer to access an advertising management server, the advertising management server searches a work attribute database on a billboard location related to the billboard operation computer to extract work IDs about which the billboard location satisfies a reproduction area desired by an advertiser, and sends a work list message created according to the work IDs to the billboard operation computer. The billboard operator receives and views the work list message, and can specify an interesting advertisement and send a preview request message to the advertising management server to check onscreen the video of the advertisement sent back from the advertising management server. The advertising management server creates an advertisement execution file of the specified advertisement and delivers it to the billboard operation computer, which in turn reproduces the advertisement on the video billboard according to the advertisement execution file. <P>COPYRIGHT: (C)2008,JPO&INPIT |