| 摘要 |
Systems and methods are disclosed for managing customers using customer segmentation. In one embodiment, a customer relationship manager may implement a customer management architecture to define one or more customer segmentation rules based on one or more business metrics, and to organize customers into one or more customer groups based on the one or more customer segmentation rules. The customer relationship manager may then establish a customer segment based on the one or more customer groups, and develop a segment management plan for managing customers in the customer segment. Using the customer management architecture, the customer relationship manager may further set a growth target for the customer segment, and track performance of the customer segment in achieving the growth target.
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