| 摘要 |
<p>The disclosure details the implementation of an apparatuses, methods, and systems for an information comparator bidding engine. The disclosure teaches an information comparator bidding engine that provides for bidding on generation and/or presentation of comparison information to consumers that is as user-friendly, easy to navigate and straightforward. The information comparison bidding engine enhances search mechanisms, research, marketing, advertising, news and/or the like. Further, the information comparator bidding engine provides a mechanism for ad presentation and analytics that assists in making advertising and marketing more efficient and meaningful. In one embodiment, the disclosed information comparator bidding engine allows content sources, such as advertisers, to present one or more different information items (e.g., ads) in a comparison context, allowing consumers and/or web users to compare and/or navigate through related and/or competing information and/or advertisements side-by-side. The information comparator bidding engine may also allow advertisers to bid and/or pay fees to set rules directing the generation, appearance and/or distribution of comparison information. For example, advertisers may bid to have their ad displayed in a comparison presentation provided to a user or group of users with certain indicia or characteristics. Advertisers may also bid to for the relative location of their ad within a comparison presentation. For example, if the panes of the comparison presentation are arranged in a 2x2 grid, the upper left pane may have the highest fee and the lower right pane may have the lowest fee. In another embodiment, advertisers may bid to implement rules to exclude or include another ad from a comparison presentation that displays their ad.</p> |
