| 摘要 |
In response to a user selection of a media item, such as a video clip, from a website for online sharing of media, the website selects an advertisement to pair with the requested media item. The selection of the advertisement may be based on information known about the requested media item, thereby resulting in a more targeted advertisement based on the own identification of content that interests the user. The website may pair the advertisement as an overlay with the media item. The paired item and advertisement are delivered to the user, who can view them on a local device.
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